ABCDG - A project of visual decoding and graphic design literacy
The “ABCDG” exhibition represents an effort to deconstruct the fundamental concepts of graphic design, offering the public a fresh perspective on the elements that form the foundation of visual communication.
Organized by the Local Design Circle Association as part of Romanian Design Week 2025, the exhibition invites visitors on a journey into the world of graphic design through a decoding lab of visual structures.
The project opens a dialogue between professionals and the general public, highlighting the interdependence between theory, practice, and impact.
What is the “alphabet” of graphic design?
It is an ABC of the field, structured as a modular system of analysis in which each component introduces a key term from the industry: from branding and editorial design to the subtle nuances of visual language.
The exhibition functions as a visual lexicon, illustrating how essential design terms are manifested in everyday life.
Why is visual literacy essential?
The central question of the project finds its answer in the transformative potential of a community that is aware of the role of graphic design as a tool for communication.
A visually literate audience can better appreciate the role of design in daily life—as a vital tool for clear and effective communication—and can pave the way for stronger collaboration between designers, clients, and the general public.
A fresh look at the visual environment
The exhibition invites visitors to reevaluate the visual world that surrounds us, where each graphic element contributes to a shared experience. Perhaps next time you walk past a metro station or a poster on the street, you’ll be able to identify some of the terms presented here.
Beyond technical insights, the exhibition aims to spark dialogue. It’s not just about defining terms—it’s about opening conversations on how understanding them can influence the way we live and communicate.
Design education is becoming a necessity, and through this project, we aim to provide the tools for individuals to become active participants in shaping the visual environment, while gaining a deeper understanding of the impact graphic design has on our everyday lives.
The exhibition „ABCDG” is part of RDW Exhibition.
For over 20 years, Rompetrol has been supporting education and culture through initiatives that make a real impact in local communities. At Romanian Design Week 2025, Rompetrol joins the RDW Exhibitions format, which highlights collaboration and the support of local creativity.