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Romanian Design Week and Qreator by IQOS are presenting the Future Food Formula online exhibition, part of DESIGN FLAGS, a new category of the festival

  • 12 Mai 2020
  • Festival news

Together with Qreator by IQOS, we were going to launch a new events category during this year's edition of Romanian Design Week. It is called DESIGN FLAGS, a series of seven exhibitions that document the evolution of design from international cultural perspectives, which would have been hosted by Qreator by IQOS space.

For the moment, we decided to share with you the content of these exhibitions online.

Presented with the help of the Spanish Embassy in Bucharest, the Hungarian Institute in Bucharest, the Czech Centre, Designmuseum Danmark, CHART, Next Nature and KWY.studio, the seven exhibitions investigate new approaches and concerns in design and present innovative ideas and products that manage to redefine the sphere of which they are part.

Future Food Formula is an interactive installation by the food designer Chloé Rutzerveld, in collaboration with Next Nature, from Amsterdam, that allows us to experiment the future of agriculture.

Future Food Formula

The installation takes us in 2030, when we are able to design our personalized vegetables. Imagine being in a kitchen equipped with a hightech vertical farming device. You can download or create the growth-recipe of your liking and watch your personalized vegetable come to life.

It presents not only a futuristic scenario, but an educative experiment that allows you to learn about plant growth, get an insight into how growing conditions like water, the amount and color, light and pH values influence the taste, color, size and nutritional value of your crops.

Future Food Formula installation aims to open a discussion on how we can start making smart use of the technology and create entirely new generations of crops with unique characteristics. Without the use of genetic modification, but by closely working together with nature and scientific knowledge.

Future Food Formula

 

Design Flags is supported by Qreator by IQOS.

 

Qreator by IQOS - Home of Creativity is one of the most active promoters and facilitators of creativity in the cultural area of Bucharest. Through the events it organizes or hosts, Qreator by IQOS connects the creative communities of Bucharest with all those passionate about creativity, in all its forms. Qreator by IQOS provides a space where they can express themselves and collaborate, but also the technological resources needed to put their ideas and projects into practice. More information on http://www.qreator.ro and http://www.facebook.com/qreator.

 

The exhibition is presented in Design Flags with the support of the Next Nature.

 

Next Nature is a network of makers, thinkers, educators and supporters. With members in 44 countries, they are the international network for anyone interested in the debate on our future – in which biology and technology are fusing. Their headquarters is based in Amsterdam, the Netherlands, planet Earth, the Universe.

 

Where you can find them:

https://nextnature.net/

https://www.facebook.com/nextnature

https://www.instagram.com/nextnaturenetwork/