As part of this year's edition of Romanian Design Week, visitors were invited to explore one of the most innovative and captivating installations of the event: Sensorium Piazza, a creative collaboration between IQOS and renowned Italian designer Seletti.
The installation bridges the physical and digital worlds, transforming the exhibition space into an interactive sensory marketplace where visitors become co-creators of their own experience. Sensorium Piazza is a constantly evolving digital canvas, shaped by the memories of real-life interactions and brought to life through immersive soundscapes, evocative scents, and captivating visual elements. Every visitor is invited to leave a personal imprint, contributing to a living installation that grows organically throughout the event.
The partnership between IQOS and Seletti reflects a shared vision: that the (r)evolution of design begins with curiosity and the desire to challenge the status quo. Known for his unconventional aesthetic and his ability to transform ordinary objects into spectacular creations, Seletti brought his unique vision to the project—one that blends humor, pop culture, and sophisticated design. The result? An installation that challenges traditional perceptions and redefines the way we interact with space and technology.
Premiered at Milan Design Week, Sensorium Piazza was acclaimed for how it forges a deep connection between art, innovation, and functionality. At Romanian Design Week, the installation offers local audiences the opportunity to experience a multisensory form of art that goes beyond mere contemplation—and instead encourages discovery through active participation.
This collaboration marks another step in IQOS's mission to support creativity and innovation that inspire shared moments and help shape a future where design has the power to transform human experiences.
IQOS is not risk-free. It releases nicotine, which is addictive. IQOS is intended for adult use only.